géographie T was born in Chamonix Mont Blanc, France when Namaste Sport asked us to design a non-tourist T Shirt for the locals but with commercial appeal, a difficult brief. Taking the everyday road signs at the entry and exit of all French towns as inspiration; we placed these on the front and back of the T Shirts creating an esoteric location-based design. From mountain resorts like Alpe d’Huez where the D211 is also the famous Tour de France stage, beach resorts like Saint Tropez and famous Grands Cru wine locations to the Le Mans 24 Hours series where again the public road numbers in the designs are also the actual racetrack!

A geographical theme was born, and a brand with it, supplying quality apparel and quirky designs. Watch this space, sorry, location!

géographie T : Designs to help place yourself in life and on the planet.